My name is Alex Bego: photographer, director, actor and marketing strategist, with a studio of my own since 2004.
Blending Creative Passion with Professional Expertise
In Morocco since 2010 and in Casablanca since 2013, I blend visual storytelling, marketing and the creative arts. Beyond photography and film, my journey has led me to Arabic calligraphy, poetry and fiction, to acting in international films and series, and to guiding visitors through Casablanca. Each of these pursuits has shaped who I am and enriches every project I take on.
About Alex Bego
I am a photographer, filmmaker and actor based in Casablanca, and the founder of Alex Bego Studio. I was born in the Stavropol region in the south of Russia, trained first as an artist and as a linguist, spent years on humanitarian missions, opened my own studio in Moscow in 2004 and have lived in Morocco since 2010. Every part of that road is still in my pictures.
Art school and languages
My first diploma was in the plastic arts: drawing, painting, sculpture and art history at the School of Fine Arts in Zelenokumsk (1986 to 1990). I then studied philology at Pyatigorsk State University and graduated with a master’s degree in French and Russian as foreign languages, linguistics and developmental psychology (1990 to 1996).
Abroad I went on to study humanitarian management, administration and logistics at Bioforce in France (1996 to 1997), English language and global communication at the University of Westminster in London (1997 to 1998), and sustainable building design and the management of hazardous and medical waste in a postgraduate course at De Montfort University (1999).
Humanitarian missions
For years my work was administration and logistics in places of war and disaster: in the Caucasus (Chechnya, Ingushetia, North Ossetia and South Ossetia), in South Sudan and in Asia. With Médecins Sans Frontières I took part in a surgical mission in Sri Lanka, where I lived in Colombo and learned to read and write Sinhala and Tamil.
Moscow: the studio and Russian Men
Back in Russia I worked with brands such as Mazda and Levi’s, and in 2004 I took the name Alex Bego and opened my first photo and film studio in Moscow. I became known for male portrait photography and for Russian Men, a long project about the modern Russian man that grew into calendars (QGuys 2008, Signature 2011, Russian Men 2013) and an online magazine. In 2011 I founded Coverboy magazine and was its editor-in-chief.
Clients of the Moscow years included Levi’s, Mazda Motor Rus and, through their Russian distributors, Timberland, Desigual, Calvin Klein and MEXX. I shot the editorial “Only The Handsome Will Survive!” for GQ Style Russia (2010), taught master classes in Moscow, Saint Petersburg, Yekaterinburg, Rostov-on-Don and Kyiv, and photographed on location in India, Sri Lanka, Indonesia, the Maldives, Dubai, Egypt and Tunisia. In 2012 I was art director of the Street Workout movement and produced its training film on DVD.
Morocco: from Fes to Casablanca
I came to Morocco in 2010 and spent my first three years in Fes, still travelling to Moscow every few months. In 2013 I moved to Casablanca, where the studio works today as a company, Alex Bego SARL. Here I have photographed collections for Moxe Prêt-à-Porter, campaigns and catalogues for Olaf Benz, DIM and Intimissimi, the cover of ULTRA magazine for L’Economiste (2015), a portrait session with Saad Lamjarred and projects for Tupperware Maroc. The full list is on Clients.
Film and video
Film has always been the other half of the studio. I was director of photography on Levi’s events in Moscow in 2008, and in Morocco my studio has made commercials for Spa Nausikaa in Fes, Matinee Group and Poulet El Beldi, as well as corporate and brand films. I also translate and voice archive films about Casablanca into Russian, such as “Salut Casa!” (1952) and the short film “6 and 12” (1968).
On screen
In Morocco I also act. My roles include a Battle Scarred Sergeant in the CBS series Blood & Treasure (2019), a Ruska Roma guard in John Wick: Chapter 3, Parabellum (2019), a ground crew member in Constellation for Apple TV+ (2024) and Igor, alias Houssein, in the Moroccan web series #CODE (2016). I have also worked as a model, including a shoot for Tatler with Ksenia Sobchak. See Acting.
Writer and guide
In 2013 I began writing about Morocco in Russian, and today I publish cultureshock.ma, a magazine about the culture and history of the country. My novel Shadows of Bousbir, a noir set in Casablanca in 1930, is in its final edit. I also guide visitors through the city: private photo walks, art deco tours and excursions, from a day with the chronicler of Casablanca to Arabic calligraphy and zouak painting workshops.
Languages
I work in English, French and Russian, speak basic Arabic, and read and write Sinhala and Tamil.
The studio today
Alex Bego Studio in Casablanca photographs portraits, fashion, products and architecture, produces video from script to final cut, and teaches courses and photo walks. All services are on Services. If you want to work together, write to me.
Marketing, Branding, and Communication:
Before and alongside the camera, I specialize in crafting innovative marketing strategies that elevate brands and enhance their visibility. My expertise spans brand development, strategic communication, and creating impactful campaigns that resonate with audiences across diverse markets.
Visual & Video Creation:
My visual creations go beyond just photography. Whether it’s capturing stunning images or producing dynamic videos, I focus on telling stories that engage and inspire. My work is a blend of technical expertise and creative vision, ensuring that each project is unique and impactful.
Engaging Writing & Editing:
I craft compelling written content that not only engages but also informs and persuades. With a focus on storytelling and strategic messaging, my writing elevates brands and enhances communication across various platforms, from blogs and articles to marketing materials.
Marketing Strategy Consulting:
As a marketing strategist, I provide businesses with actionable insights and tailored solutions that drive growth. My approach is data-driven, allowing me to create strategies that optimize brand visibility, attract target audiences, and maximize ROI.
Analyst and Expert in Marketing Intelligence:
Understanding the market is key to success. With expertise in marketing intelligence, I analyze trends, consumer behavior, and industry data to help businesses make informed decisions. My goal is to provide clear, strategic insights that enable brands to stay ahead in competitive markets.
Artistic Expressions
Arabic calligraphy, poetry and writing: the creative work I do beyond the camera.
Arabic Calligraphy:
An art form that combines tradition with modern aesthetics. My work in Arabic calligraphy brings a unique blend of cultural heritage and contemporary design, celebrating the beauty of language through artistic expression.
Poetry:
Poetry is a deeply personal and creative outlet that allows me to explore and express emotions, ideas, and reflections on life. Through the power of language, I transform thoughts into poetic narratives that resonate with readers.
Writing & Book Creation:
I have written about Morocco in Russian since 2013, and my novel Shadows of Bousbir, a noir set in Casablanca in 1930, is in its final edit. All my work beyond the camera is on Creative Works.
Acting
Roles in international and Moroccan films, TV series and commercials.
Hollywood Films:
Blood & Treasure (CBS, 2019), John Wick: Chapter 3, Parabellum (2019), Constellation (Apple TV+, 2024) and The Night Manager.
Moroccan TV Series:
Igor, alias Houssein, a secret agent of the Moroccan police in the inwi web series #CODE (2016).
Commercials:
Spots for Spa Nausikaa, Matinee Group and Poulet El Beldi, made by my studio.
Modeling:
In front of the camera for Tatler, with Ksenia Sobchak.
All roles and clips: Acting.
Photo Tours & Walks
Personalized photography tours and walks in Casablanca and beyond.
I offer personalized photography tours and walks in Casablanca and beyond. These tours allow participants to discover the hidden gems of the city, while learning how to capture Morocco’s stunning landscapes, architecture, and daily life through the lens of a camera. My tours are tailored to photographers of all skill levels, ensuring that each experience is both educational and inspiring.
My guided excursions in Casablanca, from art deco walks to calligraphy workshops, are on Morocco24x7. Private photo walks: Photo Tours & Walks.